Privacy Policy

Last updated: February 2026

1. Introduction

This Privacy Policy describes how we collect, use, store and protect your personal data when you use our website and our services. Your privacy is important to us and we are committed to handling your data with full transparency and in compliance with applicable law.

Please read this notice carefully before providing us with your personal data. By using our services, you confirm that you have read and understood the processing practices described below.

2. Data Controller

The controller of your personal data is the company operating this website and the related dental consultation services. For any information regarding the processing of your data, you can contact us using the details provided in the "Contact" section at the bottom of this page.

3. Data We Collect

We collect the following personal data when you fill in our contact forms or interact with our website:

• Identification data: first and last name
• Contact data: phone number, email address
• Health-related data: information about the dental treatment requested, availability of X-rays or medical documentation
• Contact preferences: preferred time and method to be contacted
• Browsing data: IP address, browser type, operating system, pages visited and time spent on the site
• Traffic source data: where your visit came from (e.g. advertising campaigns, search engines)

4. How Data Is Collected

Your personal data is collected through:

• Contact forms: when you fill in the forms on our website to request information or quotes
• Direct communications: when you contact us by email, phone or other channels
• Website browsing: through cookies and similar technologies (see the Cookies section)
• Advertising platforms: when you reach our website through advertisements

5. Purposes of Processing

Your personal data is processed for the following purposes:

• Responding to your requests for information and quotes
• Contacting you to provide personalised dental consultation
• Managing appointment and visit bookings
• Sending communications related to the services requested
• Improving our services and the user experience on the site
• Complying with legal and regulatory obligations
• Analysing the effectiveness of our advertising campaigns
• Preventing fraud and ensuring the security of the site

6. Legal Basis

The processing of your data is based on the following legal grounds:

• Consent: for the processing of data provided through contact forms and for health-related data
• Performance of a contract: for handling quote requests and bookings
• Legitimate interest: for improving services and analysing the site's performance
• Legal obligation: to comply with regulatory and tax obligations

For health-related data, consent is specific, informed and explicit, as required by applicable law.

7. Data Retention

Your personal data is kept only for as long as strictly necessary to fulfil the purposes for which it was collected:

• Contact data and requests: kept for a maximum of 24 months from the last contact
• Health-related data: kept in accordance with applicable healthcare regulations
• Browsing data: kept for a maximum of 12 months
• Data for legal obligations: kept for the period required by law

At the end of the retention period, data is deleted or irreversibly anonymised.

8. Data Sharing

Your personal data is not sold, transferred or shared with third parties for marketing purposes. It may be shared exclusively with:

• Medical and healthcare staff for the assessment of your clinical case
• Technical service providers (hosting, CRM, email) acting as data processors
• Advertising platforms for conversion measurement (in aggregated and anonymised form)
• Legal and tax advisors, where necessary
• Competent authorities, when required by law

All third-party providers are bound by confidentiality agreements and process data exclusively for the purposes indicated.

9. Data Transfers

Your data may be transferred to and stored on servers located outside your country of residence. In the case of transfers to countries outside the European Economic Area, we adopt appropriate safeguards such as standard contractual clauses approved by the European Commission.

10. Your Rights

Under Regulation (EU) 2016/679 (GDPR) and applicable law, you have the following rights:

• Right of access: obtain confirmation of processing and a copy of your personal data
• Right to rectification: correct inaccurate data or complete incomplete data
• Right to erasure: request the deletion of your data ("right to be forgotten")
• Right to restriction: restrict processing in certain cases provided by law
• Right to portability: receive your data in a structured format and transfer it to another controller
• Right to object: object to processing on legitimate grounds
• Right to withdraw consent: withdraw your consent at any time, without affecting the lawfulness of prior processing
• Right to complain: lodge a complaint with the competent supervisory authority

To exercise your rights, you can contact us using the details provided in the "Contact" section.

11. Data Security

We adopt appropriate technical and organisational measures to protect your personal data, including:

• Encryption of data in transit (HTTPS/SSL)
• Access to data limited to authorised personnel only
• Backup and disaster recovery systems
• Continuous monitoring and updating of security measures
• Staff training on data protection

Despite the measures adopted, no system is completely secure. In the event of a data breach that may pose risks to your rights, we will inform you promptly.

12. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve the browsing experience:

• Technical cookies: necessary for the operation of the site (no consent required)
• Analytics cookies: to analyse site usage in aggregated form
• Marketing cookies: to show relevant advertisements (only with your consent)

You can manage cookie preferences through your browser settings or the cookie banner on the site.

13. Links to Third-Party Sites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and we invite you to review their respective notices before providing your data.

14. Minors

Our services are not intended for minors under 16 years of age. We do not knowingly collect personal data from minors without the consent of parents or legal guardians. If you believe we have collected a minor's data, please contact us immediately.

15. Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy at any time to reflect changes in our practices or in applicable law. Changes will be published on this page with the new update date.

We recommend checking this page periodically to stay informed about any updates. Continued use of our services after the publication of changes constitutes acceptance of them.